Campaign photography is important. It tells your story and highlights a human side. Though it might sound quite simple, but executing photoshoots at different locations from different angles is such a hectic job that cannot be done by every professional.
Taking photos that instill trust and confidence can easily be achieved when you have a well-designed, comfortable, and relaxed environment. Unfortunately, if that setting is not available, then the photographer is responsible to manage things for political parties. After all, politicians have to represent them well among other candidates.
However, if your political party is planning to capture some stunning photos for the next campaign, then I hope these tips may prove very helpful. Follow the tips and get ready to rock!
Your Facial Expression Should be Inviting
Your political campaign photography should be very casual as compared to the simple and traditional office headshots. Even if your photo setting or environment is similar, your facial expression should be very confident and inviting as you are conveying a positive message to your community members.
Decide on the Campaign Photographer
Many political parties prefer to hire a professional campaign photographer for the best results. However, if you have a high-quality smartphone or professional camera then you can also do it at home or any other place where you want.
But let me tell you the benefit of hiring a professional photographer. A photographer has a high-resolution camera and he knows all the angles and features that can take your photos to the next level.
It’s worth hiring a professional photographer instead of an intern or any unskilled person. A professional person knows all the good times of day for maximum light. He can bring more lights to make things fantastic and attractive. He can tell you ideas and poses to convey the message brilliantly. Moreover, he will also know all the good and bad angles. If you are not comfortable with the camera, he can make you feel relaxing while facing the camera as well.
You don’t have to cross your budget as many political marketing agencies offer professional photography services as well, through which you can have aspiring photos that captivate massive interest and convey the message as well.
Plan Your Outfits
To cut down all the stress, it’s recommended to set up all your clothes beforehand so that you can easily plan other things for the scheduled photo shoot.
Choose some outfits that you feel best, comfortable, and professional in. Make sure the outfits also feel authentic to you as a candidate.
It’s also recommended to try the outfits a few days before your photo shoot so you can avoid any panicked moment of discovering any stain or other surprises on your favorite blazer.
Convey Friendliness and Approachability
Eye contact with your camera is right equal to the eye contact with the public. Your eyes should convey motivation, confidence, friendliness, and approachability.
Instead of keeping serious expressions, you need to communicate with the public with your eyes and other gestures.
Select Solid Colors
Regardless of your campaign’s objective or its meaning, it’s best to select some solid colors. for example, white, blues, greys, browns, and mustard always look very sophisticated and decent.
Avoid wearing bright colors like pink, purple, yellow, or light green shades as it can distract the public from the original message you are giving.
Professionally Balanced and Finished Photos
Getting photos is not just enough unless they are professionally balanced and finished.
Make sure your campaign photos are professionally balanced and finished with proper colors, focus, and light. It helps you bring out the very best in you. Remember, a wrong shading or dual light across one side of the face can turn a reliable candidate into a very suspicious-looking character and this is definitely not good for your reputation.
Arrange Different Staging Locations
I have seen many photographers knocking on doors of shops and cafes and begging the shop owner to use their location for shooting. Trust me, this is a huge waste of time. You don’t have to do that as you are a reputable political personality that needs a proper staging location.
Whatever the reason and purpose of your campaign, but you should always have a few locations in mind that can be easily used for photography.
The locations could be cafes, businesses, homes, parks, factories, or anything that suits your theme and message. It’s also important to note that, the style of your photos must be very clean and simple, but not slick. It should be more like well-lit documentary images instead of some fun and time-pass photography that serves no purpose.
Shoot Some Videos
Many still photographers can also shoot small video projects to take your campaign photography to the next level. Besides doing some still photo shoots, talk to your photographer about shooting videos as well.
Always let the photographer see what the outcomes are. Check your photos and videos in detail and ask for necessary changes (if there are any).
Ask your photographer to adjust brightness, light, contrast, saturation, and other features so that your photos look more realistic and not edited ones.
Share All the Details
It’s best to share all the details with your photographer in time. Skipping on even a minor detail could result in unsatisfied photos. So, make sure your photographer knows all the things, the message you want to convey, your idea, and everything that can have a good impact on your community members.
It’s also a good idea to capture some action shots while interacting with voters and community members as it will have a good impact on people.
So, if you think you are ready to be photographed now, then this is the time to make a plan and hire a professional political photographer that has tons of experience in capturing wonderful political photos. The experts will take good photos and enhance the message through them. You will have complete rights and ownership of the photos, do proper research, and scout locations for every campaign photography.