What if we tell you that Barack Obama was crowned as the best marketer in 2012 by Ad Age? It was believed that he used exceptionally superior marketing skills to win the election. Can you imagine how he did that 10 years back when technology wasn’t even as grown as it is today?
Romney lost the election campaign because of Obama’s highly amazing skills in technology, the internet, and marketing. As a result, he successfully converted thousands of votes.
Now understand the essence of his political campaign that boiled down to excellent marketing. He successfully converted thousands of Americans and other competitors and created a strategic marketing plan that persuaded voters to choose him instead of others.
So, what is it like to be a politician who needs votes from the public, and he couldn’t find a way to do it? Exhausting? Frustrating? And even disappointed. Right?
However, things are not like 10 years back.
Technology is more clever today. In fact, you can even control it with the right plans and strategies. But politicians who desperately look for votes and do anything to accomplish their mission can simply do more.
You need to implement excellent internet marketing to get votes- the way Obama did! And no, those old skills aren’t going to work anymore. You need a robust plan that gives guaranteed results.
But here’s the real question, is marketing still effective in today’s mainstream media when politicians can organize conferences and give interviews to popular channels?
The answer is, yes! Marketing has become the backbone of every industry today- including politics. And the reasons are countless, let’s learn some important ones:
Marketing is Effective in Engaging and Convincing Voters:
Every political party needs to engage and convince voters. Marketing is actually a tool that keeps your conversation going and converts it into something beneficial.
Engaging your voters is different from pushing them to vote. You need to structure their ideas and opinions by giving them some useful and relevant information about your goals and missions. So, it’s all about creating something effective and persuasive.
You have to tell people what they don’t know. You have to guide them in the right direction. So why not make it interesting and worth their time?
Social media is the most crucial platform to do that efficiently. Many politicians share heart-touching messages and tweets that change voters’ minds.
Marketing Builds Strong Reputation of Your Party:
Yes, that’s true. With effective marketing techniques, you can simply build a strong reputation for your party which leads to more votes and support from the public.
Actually, the growth of your party is correlated to its reputation in the political world. This means, your reputation is responsible for determining how and why you are qualified for the votes.
Your party reputation builds when you meet the expectations of your voters. In this way, your voters perceive you as a responsible and mature citizen who is sincere with the community. And definitely, they feel proud to vote for such a party. However, marketing further boosts the way you manage things. It refines your message and conveys effectively all across the world.
Marketing Builds a Relationship Between a Voter and the Party:
Every politician needs to build a relationship of trust, commitment, and loyalty with their voters. Marketing helps you do that. Let us tell how?
Marketing strategies and segments are based on demographics and voter behavior. Now, this segmentation helps meet the needs of voters while gaining their trust. Marketing ensures that your party delivers what’s promised at the right time. And what you do it, marketing techniques give it a more positive voice. It tells people that you are honest in your approach and that’s why they should choose you over others.
Hence, people become loyal, and they prefer to vote for you.
Marketing Informs Voters About Your Goals and Visions:
Here’s another reason why every politician should consider marketing. With the right marketing methods, you can simply inform your voters about your goals, missions, and visions.
Through marketing, your voters can understand what makes you special, why you are different from others, what differences you will create after being elected.
They can also learn more about you and decide whether they should choose you or not. It recognizes your authority in the community and establishes yourself as a brand in a political world.
There is aggressive competition in politics and that’s why you have to be a constant voice for your community. Inform people of what benefits they would get and how you will address their needs.
Marketing can turn you into a trusted leader whose words and actions are all aligned and only for voters’ benefit.
Marketing Provides Insights About Your Party:
Effective marketing strategies include content creation, SEO, and PPC. And these are the ideal strategies to convey your message to the right audience. With content creation, you can tell voters about your story, your achievements, your success, and party objectives.
However, with SEO and PPC, you can simply engage more and more people towards your mission. When a massive audience knows about you, they will be inspired and love to vote for you.
Marketing Acts as a Weapon Against Your Opponents:
Do you know what’s another interesting reason to choose marketing in today’s growing era? It acts as your secret weapon against your opponents and helps you dominate over big players.
Believe it or not, every politician had a different strategy in his mind to win more votes. But trust us, no politician ever thinks that marketing can play such a crucial role in winning because very few of them are aware of its growing importance. Most of them are focused on expensive television marketing or direct mailing. So, when you will do what they are not doing, it gives you more exposure and chances to connect with voters.
Marketing Establishes Yourself as a Thought Leader:
Since we are living in an internet era where commanding a big following online is extremely important to boost your reputation in the political world.
Your voters should see you as a reliable thought leader. That’s the reason, it’s important to use your blog as well as social media pages to share important information with your voters. This helps you gain their trust, and they believe you more than any other politician.
Once you gain their trust, marketing specialists help you gain a solid online presence that cannot be shaken with smear campaigns or dirty political practices. People will consider your website, blog, and social media pages the most reliable and authentic source of information.
Grow your Party within a Few Months:
Marketing is a big support for most political parties. It sets you as a credible, legitimate, and reliable politician who is more concerned about people’s needs than his own benefits.
Obviously, no politician wants his party to be where it is today in the next couple of years. If you belong to a political party, you must know how your leaders put in hard work and efforts to increase their publicity. That’s the reason, investing in high-quality and proven marketing strategies is extremely important for your timeless growth.
Imagine today nobody knows your name and hardly a few hundreds of supporters trust you. But with effective and consistent marketing practices, thousands of people start believing you within 6 months. Isn’t it amazing? Marketing is powerful enough to help you achieve long-term goals and sustain your position in the competitive political landscape.
Remember, without effective marketing, your political party can easily be phased out. Other parties who are following the right tactics will take over and give you a tough time. This will leave you in a very desperate position where you will need years to sustain yourself.
Should You Choose a Political Marketing Agency or Do it Yourself?
Now, this is another common confusion. Many struggling politicians are strapped for cash, and they don’t want to invest in a marketing agency. They implement some methodologies by themselves without any professional help. As a result, they do not achieve as ideal results as they expected.
The reason is, they are not skilled in this specific area. They do not know modern trends, and they cannot analyze the competition. This takes down their position and fails in so many stages.
So, what’s the best practice? Hiring a professional political marketing agency? Well, yes.
And there are a lot of reasons to prove the point right. First, they have sound expertise in this area. They know how to deal with ups & downs. Second, they have all the information about modern trends, so they run campaigns accordingly. And third, they ensure guaranteed growth. You won’t experience any failure or disappointment by hiring professionals. This makes them an ideal choice for every political party.