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Social Media Mistakes That Every Politician Should Avoid

Ahmad Khan

Ahmad Khan

Ahmad Khan serves 8 years of his precious life in as a politician. Now, he is running Pakistan’s and USA #1 website OnePolitician. Read his articles and get benefits from his experience.

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Social media – oh what a sweet name to hear. But trust us, it is not as sweet as it sounds. Social media is a blessing and a curse too. People are getting addicted to social media platforms and experiencing tons of negative health effects.

People are sharing a lot; I mean a lot of information about themselves. Things that are personal and not needed to share with the whole community are causing ultimate disturbances in others’ lives. In fact, people start to question themselves, “Am I perfect?”, “Am I wearing good clothes?”, “Should I also share the photos of my lavish food?” and a list that never ends…

Just like common people, politicians are also making some terrible mistakes on social media. Most of them try to showcase their efforts for the country in the wrong way. Even some politicians do unnecessary posts that annoy their followers and they start to unfollow them. 

Every politician should use social media carefully while using the right methods and tricks. Here we have created a complete article about Should Politicians Use Social Media?

So, if you are also a part of any political party and using social media for your benefit, then make sure you are not making these mistakes as they can ruin your reputation and turn people against you.

Pretending to be Honest and Sincere

Today, everyone is smart and sharp. People know when you are being dishonest to them. So, they do not tolerate insincerity at any cost. 

Handling social media is quite tricky. You need to be very careful before posting anything. Your one post can turn people against you.

So, the best advice we would give to all the politicians is, to connect with people on a personal and emotional level, but not get too personal.

This means you are free to share your opinions and ideas. You can discuss with people anything without indulging in mudslinging. Take some time to learn everything about social media channels so that you can run your campaign efficiently.

Or in other cases, you can count on a social media marketing agency that can professionally do it for you and help run your channels by taking care of everything.

Inconsistent Social Media Profiles

You need to give out all the information to the constituents that can prove helpful in stabilizing your reputation. If you have a proper website, make sure you share its link on every social channel. If you have any political ideology to discuss, share it with people. If you have launched any new app for people’s benefit, tell them how to download it and what to do with it.

Fill out every single detail that can give enough information to your people. Failure to do so will show that you are not interested in people’s benefit or create several doubts.

Your social media inconsistency is like making people believe that you are not serious about running a campaign. If you are a new politician and running for the first time for any reputable post, it’s important to build your community and spread positive information. Before the elections, post some authentic and relevant updates that inspire people and make them trust on your skills and knowledge.

Be Responsive and Sociable

The word “social” and “responsive” in social media is extremely important. 

These are the terms that we use very frequently today. So, whenever we say the word “social”, we instantly associate it with social media. But the whole point is, to be very sociable with people and communicate with them more often.

You need to be as responsive as you can. Rightly or wrongly, your followers expect a quick response on social media. If you are a candidate electing for a local position, your voters may want to ask you several questions on social media. So, you have to answer them all and clear their queries. 

However, if you are going to be a political candidate, then you need to be prepared to handle negative responses and comments. When we the word “be prepared,” it means that you need to be well-prepared to respond and not censor any information.

We know that you want to keep the negativity at the bay, but you need to be sensible when it comes to answering the negative comments. Instead of deleting negative comments, or rudely answering them, you need to be polite, kind, and very gentle. 

Typing Mistakes

Though it sounds very general and obvious, trust us, many new politicians do a lot of typing mistakes.

Yes, we agree that sometimes you make mistakes as you are in rush or accidentally write one word twice. But if you are a politician or a leader, then there is no room for such terrible mistakes while using social media. Whatever you put on social media is actually associated with what you stand for and what you believe. So, making these silly typing errors, grammatical mistakes, incorrect punctuation, and spelling mistakes reflects poorly on your overall reputation. 

So, before you post anything, make sure it is 100% correct from all aspects. Also, use the language that your people can easily understand. If they cannot understand what you have written, then there is absolutely no point in sharing anything.

Create meaningful and decent sentences. Or it will show your sloppiness and casual attitude, which is probably quite harmful to your political reputation.

Use Social Media Consistently

If you have decided to engage the community on social media platforms, then make sure you use it consistently and understand the time commitment. Always stick to it and never give anyone a chance to question. Remember, an abandoned social media account will make people wonder, and they make numerous assumptions. 

For example, did you give up? Did you suspend the campaign? Have you decided to cut off from the community? Are you facing financial difficulties? Are your plans failed? Or it could be anything…

And of course, you don’t want any of these questions to arise in your voter’s mind. So, it’s better to use social media consistently and create a proper schedule for posting and interacting with people.

Ending Thoughts

Handling social media wisely and efficiently is a big challenge for all politicians. They need to take care of their reputation and follow things that do not hurt their political position. Therefore, if you have the least knowledge and ideas about handling social media. Then it’s recommended to work with a social media management company that has proven skills and expertise in running social media campaigns. Do not hurt your reputation with a poorly designed campaign. Instead, connect with a professional team who knows how to uplift your position through engaging and well-crafted social media posts.

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