$75 million spent on digital advertising!
Yes, you read that right. That was the amount planned by democratic strategists to counter Trump’s election a few years ago. In fact, $26 million was spent in the initial months on digital marketing and advertising.
Well, don’t be surprised. The rising trend of digital marketing is driving politicians to spend more and more on marketing and advertising. Especially after the years 2016 and 2017 when television’s audience was declined to 50%, and the news audience grew to nearly 43%.
According to a rough estimate by WSJ, political spending on digital ads had seen a great rise and reached $1.9 billion in 2018.
The fact is American media has already undergone some incredible changes in the last couple of years. After that, digital media has become a powerful tool in the political world. From recovering your damaged reputation to establishing you a trustworthy politician among others, digital marketing is powerful enough to manage everything.
That’s the reason, every politician and leader is now intended to follow some latest digital marketing strategies that can boost the reputation of politicians and make them a more reliable, trustable, and honest authority in the eyes of the public.
So, let’s dive in and find out what are those 12 winning political marketing strategies that every politician is vying to implement for their campaign.
Political Campaign Management
Becoming a candidate is just one step in the election process. If you want to be successful, you need to persuade voters that why should they choose YOU. And what makes you special?
You need to convince them to trust you and they deserve individual voting. They have full rights to enjoy all the amenities of life and live like a free citizen. In short, if you want to win the trust and confidence of your voters and supporters, you need to come up with a robust political campaign strategy. Here’s how you can run a powerful political campaign:
- Build a relatable and beneficial message for the community
- Recruit volunteers for your campaign (as Obama recruited 2.2 million volunteers for his campaign and see it worked)
- Build fundraising channels
- Plan a campaign budget
- Be noticed by community members
- Implement door to door canvassing for persuading undecided voters
- And the last is, to be honest in your word and actions. Do not point out others’ flaws and focus on your strengths and message.
With a persuasive slogan, compelling imagery, and a strong logo, what else do you need to convert your voters and supporters?
Yes, we are talking about Branding. But one thing we might miss here is the power of social media! That’s another new tool that works like a magic and is combined with other tools and techniques to deliver your campaign message more effectively.
You must have noticed that American Political campaigns are usually confined to red, blue, white, and similar colors. Why? Because they are making a particular impression on their audience and creating a strong identity that sets them apart from other political parties.
That’s what you need for your party too. Follow the latest branding techniques and express your values with a sophisticated image.
It’s difficult to change someone’s mind and inculcate some positive beliefs. Especially in the world’s dirty political practices, every politician should be very careful to save his reputation.
So, whether you are running for a presidential election or struggling to win a people’s trust, you need to protect yourself from a smear campaign and must protect your reputation- which is probably an untamed beast. It’s tenuous and very complicated. It can rise but it can fall too!
Here are a few tips to follow reputation management for your political campaign:
- Expect anything. People will attack your reputation and character. It happens. It’s not new in politics.
- Make sure your online information is consistent and limited
- Complete online profiles
- Follow reputation monitoring or brand surveillance
- Hire reputation management agency
- Engage with the general public, both offline and online
- Respond to every comment and question.
If you want to build an inspiring political campaign, you need a website for it!
Trust us, your well-designed and thoughtful political website is actually the face of your campaign. It tells your audience and voters what makes you the best politician, why they should choose you, how much struggle you did to achieve your mission, and what are your goals for the benefit of your community.
Since the website is conveying so many positive messages, it should be very professional and well-developed. It should be responsive, easy to navigate, mobile-friendly, simple to use, and equipped with compelling content.
Social Media Management
Are you trying to get public attention and tell them what challenges you are up to?
No, you don’t need to do a long speech in conferences- because now you are living in the social media age.
When you strengthen your presence on channels like Facebook, Twitter, Instagram, TikTok, LinkedIn, Pinterest, and YouTube, there is no way to miss the chance of communicating with your audience.
Do you know what’s more special about it? You can simply run social ads on these channels without spending exorbitant money, and hence receive unlimited engagement and appreciation for your contributions.
Getting ahead of the trends is extremely important in today’s growing and dynamic world. Especially when it comes to politics, you have to be very careful as it can destroy your whole reputation.
Data research or trend research means you have to identify some latest political trends and predict how those trends can simply shape people’s minds and make your message more refined. Many politicians consider the help of data research agencies for that, as they are experts in finding trends that can prove helpful for your campaign.
Press Release Creation and Submission
Imagine you have an awesome announcement to make for the public, but you want to go for a very affordable source initially, what would you do?
Conduct conferences? Go live on TV or Radio? Well, that’s expensive, especially for growing politicians.
The easiest and most affordable method is submitting a press release. Whether you want to announce something, tell people about your goals, or share details of any newsworthy event, you can simply choose a Press release submission that spreads your message across masses, both on a national and international level.
Create a catchy title, engaging headings, impressive content, and then submit it to relevant media contacts or press release distribution services.
Interviews Conduct Strategy
This is another strategy that is now prevailing quickly. After all, politicians love to be interviewed by reputable sources, right?
No, it isn’t necessary that you only get interviewed by popular TV channels or radio. You can simply start from basic channels that can help spread your message effectively with their efficient services. For example, small websites, growing news channels, or print publications.
And to be very honest, these services are better than big media channels as they are not looking for gossip or crispy news. Neither do they conduct any confrontational interview, they simply help deliver your message and establish your identity in the saturated political world.
Political photography is important. In fact, this is something you can’t miss in today’s growing era.
Yes, that’s not a lie. Political photography helps people perceive your image. It’s a good communication tool for politicians who want to convey something more than words.
From presidential to congressional candidates, this is a crucial strategy that can change your image in someone’s mind. Political photographers travel with you, scout locations, and give ideas to launch your campaign in this fast-moving world.
Political Party Marketing
This technique involves every marketing strategy that can bring you from the dark and establish yourself as a recognized politician. From SEO to PPC, email marketing to reputation management, this technique covers everything.
In fact, television marketing and direct mailing are also a small part of political party marketing. So, whether you want to spread awareness, share your goals, or get votes, the technique is an absolute fit for you.
Who isn’t aware of pay-per-click campaigns?
If you are a politician or a leader, we bet that you have considered the idea before. Agreed? Well, if not yet then why not today?
After all, it’s a strategy that gives you a desired audience in the shortest time.
No, we are not kidding. That’s true.
Pay per click is the only method that gives you instant results as soon as you post ads on search engines, and that too without spending tons of money.
Surprised? Well, there’s more. You can generate brand recognition, generate leads and votes in a targeted area, and thrive while getting hundreds of visits to your website every day. What else could you ask for more political engagement?
Last but not the least, in fact, the most brilliant strategy.
Search engine optimization is the favorite strategy of every business today. But that doesn’t mean only businesses can leverage its benefits. It’s equally awesome for politicians. Yes, we are not exaggerating.
You can unlock great potential with political SEO. Especially when you choose an SEO agency for politicians, you can simply enjoy more benefits. They help you find relevant keywords, create SEO-optimized content, and follow all the best practices that can take your website to the next level and appear on the first page of Google.
All the above-mentioned marketing strategies are different from each other, but they have the same goal- recognize you as the most trustable politician and get votes.
So, missing on these strategies won’t take you anywhere but further involved in the furious competition. And in the end, you will desperately want some help that can take you out of the darkness.
Well, don’t worry, read the strategies again and decide whether they can actually make a difference or not?
Do not forget to share your thoughts, we would be happy to know what you decided!