We all know that press releases are an important part of every marketing strategy. It is used as a way to announce some newsworthy information to a massive audience. That’s why it should be clear, concise, meaningful, and thoughtful that tell people about something new and interesting.
The same rules apply when it comes to writing a political press release. Just like a brand, you need to be very purposeful and announce things about the party that prove valuable to the audience. The press release could help spread any kind of information to the audience. Whether you want to introduce any change or maybe share something about the new policy.
However, there are some do’s and don’ts associated with any sort of press release. If you don’t follow them, it’s hard to engage your audience or cater to your political party’s marketing needs.
So, let’s find out what do’s and don’ts are important to consider before creating a political press release.
Do – Always be Brief and Concise
Yes, this is the first rule of writing an engaging press release. You need to be very brief and concise.
Your first paragraph shouldn’t exceed three sentences as it is only for the introductory purpose. It’s recommended to implement the inverted pyramid model and use the most important information right at the top so that people can easily learn what this release is all about.
By following this tactic, you can simply create a more seamless press release.
Don’t – Never Try to Use Slang or Jargon
In content writing, Australian professionals always recommend writers use simple, easy, and understandable language and avoid any kind of jargon as it confuses the audience.
The same thing goes for political press releases.
Your press release should be simple, concise, easy to understand, professional, free from grammatical errors, and must be very easy to navigate. Do not use any sort of unconventional language, slang, or complicated words that users find hard to understand. It could even misrepresent your position and party reputation, or might be the audience get the wrong message from your release.
Try to write clearly what your political party is doing and what’s in it for the community.
Do – Always Remember that You are Writing for Community
If your press release is not oriented toward the community you serve, then consider it useless. How could a piece of information get hits if people are failed to understand it?
Make sure you write something that delivers value to the community. In that regard, keep their needs the priority and discuss them in your release. Convey what makes people happy.
The writing style is also very important in it. Your political press release must be written uniquely. It is not a piece of information that appeals to the entertainment industry or culinary magazines, but it is a piece of useful information that has plenty of advantages for community members. So always write it in that way.
Try to gauge the amount of information your community already has, and then use it to your advantage.
Don’t – Overcomplicate the Press Release that Confuses People
We have seen many politicians tend to overcomplicate the news by adding things that people don’t understand or have no idea about it. this could overcomplicate your press release and even confuses people about what exactly you want to convey.
So, it’s better to stick to the paragraphs required to add that help deliver meaningful information all across. Do not expect that people will read the entire news release especially if it’s lengthy, complicated, and not engaging. Never bombard a release crap and fluff. Keep it to the point and relevant.
Do – Assess the Worth of a News
As we mentioned earlier the news release should be meaningful to the community so that it can get maximum views and appreciation from the audience. If the announcement is not important to people, then it means it’s not worthy of any kind of attention. In fact, it’s just a time waste.
The purpose of the press release is to spark human interest and always cause people to pay attention. It should make them participate mentally in the release and they give a thought after reading it. If your news release caters to all these points, then it means it’s worthy for the community and people will definitely pay attention.
Don’t – Forget to Add Social Media Buttons and Other Details
When it comes to writing a press release, every business tends to include contact details at the end or the start (depending on the format). But as you are writing for a political party, then it’s important to highlight your social media channels so that you could receive followers from different platforms.
Make sure the information is correct and not misleading otherwise it will spoil your reputation. Also, add some contact information for media sources so they can approach you for discussing the latest news.
So, always add something that is useful for people and they can easily approach you.
Do – Add Direct Quote
Every political news release is meant to be a great package story for journalists.
So, make it easy for reporters and other people to understand the story by including some direct quotes. Add your opinion or anything that you believe is very helpful for the people. This will eventually save time for journalists since they won’t be required to approach sources and arrange interviews for getting a direct quote.
Get Help in Writing the Best Press Release
Sometimes writing a press release looks like a big challenge because many people don’t know what elements to include and how to convey particular information to the audience. Therefore, getting the help of a political party press release agency could be very useful. They have the expertise and great knowledge in writing an engaging press release. And they also know what things can bring massive engagement so why not choose professionals for writing something amazing?
If you need help, you can also visit One Politician and find out how the company can help spread meaningful information in no time.